Introduction to Commerce merchandising and promotions

Target promotions and create opportunities for customer engagement, and turn shoppers into buyers. Manage customer relationships by supporting post-purchase activities and offering special discounts to returning customers. Learn best practices and techniques to support your SEO initiatives.

Merchandising

Merchandising is a term used in retail to describe the art and science of floor plan development and the presentation of products. You might think of the category-based navigation as the floor plan of the store, and the dynamic presentation of products as the conditions that you can apply to the listing of products in the store. Also, you can implement programs that drive more product sales:

Promotions

In Adobe Commerce, use the promotions features to set up product relationships and use price rules to trigger discounts based on various conditions. You can use price rules to offer customer incentives, such as:

A rule is a collection of conditions (one or more) that apply changes in prices to products when one or all are met. Each rule can have multiple conditions, applying when all or any (one or more, but not all) statements are true or false.

Conditions

Conditions are statements that refine the list of products and situations for applying the rule. The attributes and options for conditions differ between the types of available rules. When met, the action is completed such as discounts, buy-one-get-one (BOGO), and other options. Rules can be as simple or as complicated as needed to match your business needs, seasonal discounts and promotions, and year-long opportunities. For example, you may want to add a few more options for the holidays while providing free shipping year-round when carts have a high subtotal.

Price rules

For catalog price rules, you build conditions based on attribute sets in your catalog, comparison functions, and selected attributes. You create the conditions like sentences by selecting a few statements. For example, you may create two price rules to apply discounts for children’s clothing and men’s/women’s clothing based on the category.

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Cart price rule conditions can be based on any category that is a child of the store root. Price rules are set up in advance, and spring into action whenever the required conditions are met. These rules use attributes, including product attribute combinations like matching a SKU in the cart using product attributes. These rules can also use product selection quantity conditions, condition combinations for complicated rules, and cart attributes like subtotal.

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Communications and SEO

Mastering Search Engine Optimization (SEO) is crucial to bring in potential buyers. Learn about search engine optimization and fine-tuning the content and presentation of your site to improve the way the pages are indexed by search engines.

One of the tasks to complete before launching your store is to review the email templates that are used for all communications sent from your store to make sure that they reflect your brand. But you should take this a step further by developing other communications that promote your brand and products to existing customers. You can personalize the content with variables and markup tags.

Google marketing tools

Your store configuration is integrated with the following Google tools to help optimize your content, analyze your traffic, and connect your catalog to shopping aggregators and marketplaces.