Deep Dive Events
Welcome to the Deep Dives on-demand events recordings. Using these resources combined with the Adobe Marketo documentation and tutorials, you will gain a better understanding how to use Adobe Marketo to support your business.
Notating Complex Processes in the Activity Log
Join Beth Massura, Jimmy Spencer, and moderator Corey Bayless in this Deep Dive session to discover innovative troubleshooting techniques for complex multi-leg processes in Marketo, using activity log notes to track where processes begin, end, fail, and succeed.
Preparing for Marketo Engage on Adobe Identity
Join this training session to prepare for migrating Marketo Engage subscriptions to Adobe Identity, focusing on user migration, key actions, and essential resources for administrators, with guidance on navigating the migration console and understanding changes at each milestone.
Join us to unlock the full potential of Adobe Marketo's API, from making your first API calls to leveraging bulk API for import/export tasks, exploring webhooks vs. API, and learning best practices for data security and cloud integration, with endless possibilities to revolutionize your marketing strategies.
Automating & Streamlining Campaign Operations Using the Marketo API
Discover how to streamline your marketing operations with the Marketo API in this deep dive, where we'll demonstrate how to automate repetitive tasks like creating email newsletters, tracking programs, merging duplicates, updating program costs, and cloning programs, allowing you to focus on strategic initiatives.
Investing in Yourself - Adobe Marketo Engage Certification
Curious about how certification can boost your marketing career? Join Adobe Marketo Engage Champions as they share their experiences and tips on studying, preparing, and taking the exam to become a Marketo Certified Expert or Architect!
Adobe Marketo Engage Champion Deep Dive Email Nurture
Unlock the potential of lead nurturing and drip marketing in this session, where you'll learn key factors for creating effective strategies, explore successful examples, and discover how to apply these techniques across your organization to achieve your unique goals.
Executable Campaigns - Learn how executables can drive efficiency & impact
Join Chris Willis, Courtny Edwards-Jones, and Jane Musatova in this Adobe Champion Deep Dive to learn how executable campaigns in Marketo can streamline processes, ensure data accuracy, and automate complex workflows, with practical examples and a focus on minimizing errors and backlogs.
Unlocking Global Marketing with Marketo Engage - Adobe Champion Deep Dive - August 2024
Join the August Deep Dive to unlock global marketing with Marketo Engage, covering data structuring, legal compliance, campaign support with segmentations, snippets, dynamic content, and more, with insights on optimizing workspaces and partitions for multiple brands and instances.
Inheriting a Marketo instance can be daunting, whether it's a chaotic mess or a well-oiled machine. Join our Marketo Champions as they share essential tips and best practices to help you navigate and optimize your new instance, ensuring a smooth transition and effective management.
Learn how to effectively engage and nurture leads with a strategic lead lifecycle model in this deep dive session, featuring advice from a Marketo Champion on avoiding common pitfalls when inheriting, refining, or designing a new model.
Leveraging PMCF Fields for Scalability
Learn how to leverage Program Member Custom Fields (PMCF) in Marketo for scalability, including best practices for data management, personalized communication, and accurate reporting, as discussed in the Adobe Marketo Engage Champion Deep Dive video.
Learn how a small team maximizes their Adobe Marketo Engage instance
Discuss how to supported instances of Adobe Marketo Engage with a small team or team of one.
Adobe Marketo Engage Champion Deep Dive - Using Webhooks to Transfer Data
Learn how to efficiently transfer data using webhooks in Marketo with Darshil Shah and Josh Arrington, covering structured data handling, error management, authentication methods, and practical use cases like CRM integration and e-commerce, moderated by John Grundy.